Hitting the Shelves

The demand for new, multi-purpose food and beverages continues, but do these new products keep the big picture in mind? Another question, does the consumer keep the big picture in mind? 

Capri Sun Sport: Designed for active kids to stay hydrated.


  1. Is this mix of electrolytes the proper amount needed for kids to stay hydrated? 
  2. If the purpose is solely to hydrate, is the 8 grams of sugar needed?

Ancient Grain Cookies: Designed to deliver a complete and balanced protein with all essential amino acids snf immune-boosting antioxidants.


  1. ​What does this taste like?
  2. Could the 4 grams of added sugar come from dried fruit instead of raw sugar to potentially capture more nutrients?
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